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Category: Bernays, Edward

The Return of the Hidden Persuaders

Critiques of advertising are back. Ten years ago, casual talk about how advertising influences behavior would have come across as weird and paranoid—the preserve of the online conspiracy fringe. Today it is everywhere. Leading journalistic outlets fret over something resembling mind control. Politicos talk in ominous tones of stolen elections and Manchurian candidates. And government…

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