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Ruchi Shah

Ruchi Shah is the pseudonym of a media analyst and consultant based in New York and California.
Articles by Ruchi Shah

Presidential Apprentice: Reality TV and Performance Legitimacy

Some, perhaps Donald Trump himself, saw the Trump campaign as an infotainment experiment from the beginning. Others, especially his most passionate critics and fans, still resist this conclusion. Re¬≠gardless, there is an analytical utility to viewing the Trump presidency as a multi-season television series called Presidential Apprentice, an extension…

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