The Criminal as Entrepreneur
The latest iteration of rap beef—this time between the multiplatinum hitmaker Drake and the street-credible lyricist Pusha T—had all of the attributes of the tradition, only it was fueled by the warp speed of social media and the glitz of a calculated marketing plan. Witty innuendo, gossip, and slick production were married to the Spotify playlist algorithm and Instagram stories. But there was something…
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